Hike Couture is a California-based brand of hiking and outdoor apparel, born from the belief that fashion and nature can share the same path. It celebrates those who move between sophistication and simplicity, city and trail, style and purpose, without having to choose one or the other.

The visual identity was designed to express this duality. Clean shapes, timeless typography, and organic compositions reflect the movement, balance, and quiet confidence found in the outdoors. Every element echoes a lifestyle shaped by consciousness and exploration, where elegance is not imposed, it’s lived with authenticity.