NoThirst is an active lifestyle brand focused on improving performance through hydration, and the plan to start 2022 with their hydration packs for cycling athletes. These packs consist of sports bottles along with a set of supplements.

The big idea is behind the sports bottle, which allows athletes to drink without spinning the bottle. This will especially help cyclists by letting them drink in an aerodynamic position, keeping their eyes on the road, creating a safe and efficient way of hydration.