Sunshine is one of the largest optical retailers in Sergipe and aims to go beyond the traditional eyewear model. With a focus on style, visual care, and customer experience, the brand offers a fresh perspective on the industry.

The rebranding process is rooted in listening, freedom of choice, and a curated approach that respects individuality. Every touchpoint — from customer service to design — reflects the brand’s values of closeness, authenticity, and transparency.

Within this perspective, the goal is to align messaging with practice, strengthening brand identity across all channels. More than selling glasses, Sunshine seeks to express personalities and build real connections. The rebranding project set out to capture this essence, amplify its expression, and create emotional resonance with the audience.